W.E. Brown
Website, 2018


W.E. Brown is a plumbing, heating, air conditioning, and electrical company located in Charlottesville, VA. They have been serving the area since 1922, and take a great deal of pride in the quality of their work. Their old website was hard to use, poorly optimized for mobile, and felt out of date. I set out to design a website for them that looked clean, modern, and friendly, while making sure for it to be easy for users to get to the scheduling page.



W.E. Brown wanted to make it extremely easy for users to schedule an appointment, either through the online scheduling form, or by calling their phone number.

As far as technical requirements, the site also needed to pull in individual Google Reviews for a reviews page, as well as an overall review average from Google Reviews to be used throughout the site.


The new site was built on top of WordPress. I used Advanced Custom Fields to build out a series of modules that could be easily moved around and edited by future site maintainers, while still ensuring that the aesthetic of the site remained intact. I also used Timber in order to build out the site structure using Twig templating. I like Timber because it keeps my theme code cleaner, allowing me to use PHP for the data and logic, and Twig for the display and HTML.


In the months since the launch of their new website, W.E. Brown has seen an increase in the number of mobile visitors, as well as in the number of customers scheduling through their online form. They have been very happy with the results.